Gone are the days when a business could survive in the market without including in its marketing plan and digital marketing. Although the notion of digital marketing was first used in the 1990s, when the digital age entered an upward trend, companies continue to hesitate even now – 30 years later – to enter the digital marketing arena.
It is understandable why for many companies digital marketing is overwhelming: it is loaded with technical jargon and acronyms such as SEO (search engine optimization), PPC (pay per click), BI (Business Intelligence), SEM (search engine marketing), and CPC (cost per click), these are just some of the notions.
Digital marketing also uses the Internet and other digital technologies to promote services or products, an area where most businesses do not have in-house expertise.
What is digital marketing?
Digital marketing has all kinds of online marketing as a broad phrase. It includes video marketing, email marketing, content marketing, social media marketing, SEO, PPCs, advertising, etc. Because digital marketing usually takes place in real time your strategy, content and campaigns will be continually analyzed. In this way, you know exactly what works and what doesn’t and you can make modifications that take you in the proper direction.
The advantages of digital marketing
Here are just a few of the many benefits of digital marketing:
- Ensures a constant presence in the online environment.
- Provides cost efficiency.
- Provides instant and measurable results.
- It offers excellent return on investment (ROI).
- Provides a direct communication path between the company and customers.
- Reaches potential customers in the early stages of their journey.
- Can interact in real time with the target audience.
- Allows very good targeting.
- It offers the possibility to personalize the message.
- It has a global coverage.
Why keep in mind when establishing the most effective digital marketing channels for your business
Read More: glance.intuit.com
Why do you need digital marketing?
Every business needs to be found by customers in the online environment. Beyond that, it needs to proactively reach potential customers, who may need the products and services the business offers.
This is the point where digital marketing intervene, with different purposes and audiences. Depending on your business and what you are trying to achieve, the way you interact with customers can have a big impact on sales, customer retention and brand awareness.
Most businesses should use multiple channels, although the exact number depends on the type and level of each business. Many companies start more slowly, both in terms of the number of channels and in terms of how to use them, and then expand, as they hone their marketing skills and find their niche.
A florist, for example, can use an online store, email marketing and Facebook when it launches. Then, six months later, he can add Instagram as an additional social channel, turn email marketing, hitherto rarely used, into a weekly newsletter, and expand the number of products he offers online.
Thus Digital Marketing can open the ways of increasing sales and visits in-store. You just have to hire the best digital marketing agency no matter if it’s in your town or any nearby because all the work and reports are done on the internet so just choose the best one you can afford. Reading Ducima Analytics reviews can help.