with your ideal customers and increase brand awareness It can also drive sales for your company Facebook Ads Manager can help you to find and connect with your ideal customers, increase brand awareness, and most importantly drive sales for your business.
While it can be overwhelming to learn about all the Buy Instagram Followers Malaysia settings and features of Facebook Ads Manager, knowing how to set up ads correctly is a great investment in your Instagram and Facebook strategy.
This is our quick guide on Facebook Ads Manager so that you can get started and create your first ad.
What is Facebook Ads Manager?
In a nutshell, Facebook’s Ads Manager platform allows you to run ads across Facebook, Instagram, and Messenger.
This all-in-one tool lets you create ads, manage when and where they will appear on your social media platforms, and track the performance of your ad campaigns.
Ads Manager has many cool features and tools to help you get your ads running. It may seem overwhelming at first.
It’s easy to use and can be used by any brand, regardless of size or following.
Here is a quick overview of the possibilities with Facebook Ads Manager.
- New ad campaigns can be created on Facebook and Instagram
- Reexamine and adjust your campaigns
- Target specific audiences for your campaigns
- Real-time advertising reporting is available.
Plus! Many of the settings, tools and strategies that Facebook offers for advertising can also be used on Instagram, saving you time and effort.
Are you ready to get started? These are the 9 steps you need to start your first ad campaign.
Step 1: Create a business page to access your Facebook Ads Manager account
You will need to create a Facebook page for your business before you can start using Ads Manager.
A Facebook Page is one the most important steps you can take in order to improve your brand’s social media strategy. You’ll be able schedule your Facebook posts and get access to other business tools, such as Facebook Analytics and ads.
You can create a Page for your business if you don’t have one already!
After you have created a business profile or if you have one already, Facebook allows you to easily create your first advertisement.
You don’t need to create an Ads Manager Account. It’s automatically created when you set up your Page.
To access it, click the Settings button at the top-right corner on your Facebook Page.
Did you know that Facebook can automatically publish posts to your timeline with Later? Register now, it’s free! to schedule your first post!
Step #2: Confirm Your Facebook Ad Manager Account Details
Before you can run your first advertisement, you will need to confirm some details.
You’ll see the Ads Manager setup when you first go to it. Here you will need to confirm your account preferences.
Facebook will assign you a random account number and determine your currency and time zone depending on where you are located.
You can modify your currency and time zone settings while the account ID remains fixed. You may also want to change the currency of your Ad Manager account, such as if you are moving your business or creating a Page for a particular store location.
Remember that if you change your time zone or currency, your ad account will automatically be changed. The old ad account you had will be closed but will remain visible. However, all ads that were created in that account will cease to run.
If your default currency or time zone settings are correct, you don’t have to create a new account.
Last but not least, confirm your company information and advertising purpose. Facebook may ask these questions because of restrictions in your area on advertising types.
After you have completed entering your business information, click “Save Changes” and confirm.
Step 3: Create your first ad with Facebook Ads Manager
Now you should be able access your Facebook Ads Manager to set up your account to suit your business.
After your Facebook Ads Manager dashboard has opened, click on the three bars at the top left and choose “Ads Manager”, from the “Advertise” column.
To start a new campaign, click the green “+Create” button on your home screen.
To complete the process of creating and launching your Facebook Ad, you will be asked to follow the steps (targeting details, budget and ad content).
If you’d like to make it even simpler, click the “Switch To Guided Creation” button in the upper right-hand corner.
This guide will walk you through the steps of creating your first ad.
Step 4: Select Your Campaign Objective
Your Facebook campaign objective is your advertising goal. You want to set clear objectives before you allocate budget for your ad campaigns.
There are 11 campaign goals to choose from
- Increase brand awareness and reach more people to pay more attention to your ads.
- Reach: Show your ad in front of the maximum number possible
- Traffic: Clicks to your website and to the app store to download your app
- Engagement: Get more people to engage with your Page or post. You can engage with your post or Page by sharing, liking, and responding to events.
- App installations: Send people to your store so they can download your app
- Video views: Promote videos that show behind the scenes footage, product launches, customer stories and other information to increase awareness about your brand
- Lead generation: Create ads to collect information from people who are interested in your product. For example, sign ups for newsletters
- Messages: Connect with people on Facebook to communicate with existing or potential customers and encourage interest in your company.
- Conversions: Get people to do valuable actions on your app or website, like adding payment information or making a purchase
- Catalog sales: Show products from your ecommerce store’s catalogue to increase sales
- Traffic to your stores: Promote your brick-and mortar business locations to those who are near
When you first start using Facebook ads, the most popular ad goals are Reach, Traffic, Brand Awareness and Traffic.
For example, traffic is what you choose if your goal is to increase traffic to your website or product pages.
If you want to show a new product to your larger audience, Brand Awareness is a great goal to use.
Once you have established your goals, you can move on to the next stage.
Learn more about Facebook advertising campaign objectives. This blog post will help you choose the best objective for you.
Step #5: Create Your Audience in Facebook ads Manager
There are no two ads the same. Your target audience may also differ from one campaign to another. It is important to take the time to define your audience.
Select your audience location from the Facebook Ad Manager setup.
TIP: The map can be used to pin a location or edit the radius.
After you have set your location, edit your age, gender, and language fields to make your customer more like you.
Your campaign must target a country, gender, age, or offer that is gender-specific.
Your campaign could, for example, target men and women aged 18-40 who live in fashion-forward cities.
It’s best to be as specific as possible when targeting your marketing. Your campaign goals will be more likely to succeed if your ads are targeted at the right audience.
You could, for example, target women aged between 24-35 who live within 10 miles of your physical store.
You can also create a Custom Audience for people who have interacted with your company,
or a Lookalike audience to reach new people who are similar to your most valuable customers.
Are you looking for information on how to set up your best target audience? This blog post will provide you with all the information you need!
Step #6: Add detailed targeting options to Facebook Ads Manager
Now is the time to fine-tune your advertising targeting and pinpoint who will be seeing your ads.
Facebook’s audience targeting capabilities set it apart from other advertising platforms. Much of your ads’ success depends on your targeting.
Facebook offers a number of niche and hyper-specific ways to help you find the right audience for your ads.
You can reduce the number of people who see your ads by defining the behavior, interests,
and job titles of Facebook users. This will make it easier for you to target your audience more effectively.
It’s worth thinking about who your customers are and using keywords that describe their lifestyles or behaviors.
If you own a yoga studio, for example, you might target people who are fans of brands like Lululemon, and who also follow fitness and yoga influencers.
Facebook also offers suggestions that can prove to be very useful.
Step #7: Choose Your Placements and Budget with Facebook Ads Manager
It’s now time to choose your placements and budget for your ad campaign.
Ad placement is the location where your advertisement will appear across the platform.
You can see your ads on the News Feed or on Facebook Messenger.
Automatic Placements are the best option if you’re setting up ads for the first time.
This will give you as much value as possible for your budget.
Automatic Placement, which is based on a benchmark of a previous campaign’s performance
and does not require you to look too deeply into your analytics, is the best way to optimize where your ads will appear.
Let’s now talk about budget. Facebook will need you to disclose how much you are willing to spend on your overall ad budget.
Before you spend $$$ on a campaign, it is important to review your campaign objective.
you are optimizing your ads to achieve a Traffic objective, (e.g.
These are optimizing for engagement, you will be measuring cost per engagement (Likes and Shares, comments, etc.).
You’ll notice daily estimates of results appear on your right-hand side as you adjust your ad.
Use this guide to determine how much you wish to spend.
Facebook will send you a warning message when your budget exceeds its normal range.
You will need to choose between the “Daily” and “Lifetime” budgets, and a start- and end date. Remember that your ads can be stopped or paused at any time.
Step #8: Designing your Ad using Facebook Ads Manager
Finally, you can design your own ad!
Facebook makes it easy to create an ad that converts. Just follow the prompts provided by Facebook to select your ad format and media.
There are many options when it comes to ad formats.
- One Image: A Facebook Ad that only uses one image
- One Video: A Facebook Ad that only uses one video
- Slideshow: A Facebook ad that features 2-10 images and/or videos
- Carousel: A Facebook ad that can use up to 10 images and videos but not both
To ensure your ads run smoothly, make sure your images conform to Facebook Ad Specs.
Facebook has a design rule that can catch brands off guard. It limits the amount of text that you can put on an image to 20%. Your ad might be rejected if you add more text. You can check out Facebook’s 20 percent text-checker here.
Next, enter your ad copy. This includes your headline and URL. You might also want to include UTM tracking. Next, enter your ad copy. This includes the title, description, and call to action button.
You can view how your ad will look in the live preview as you fill out the fields. Also, see how it will compare against each placement.
Click “Add Media” and then “+Upload” to upload media buymalaysianfollowers to your Business Manager.
TIP: Facebook will save images for future ads. This can help you save time and money.