Roof sales can be made by finding the right quality roofs for your fleet. No matter how full your pipeline may be today, an empty pipeline tomorrow feels right around the corner.
1. Inbound marketing
Inbound marketing can be passively used to generate leads in residential or commercial. Although it sounds like “inbound”, it quickly became clear that it isn’t like creating a dream world. Just because you have it doesn’t necessarily mean that you will get the roof lead.
After you have built your website, it is time to start looking for ways to bring potential customers to your site. In the hope of attracting at least 2 percent of your website visitors, you use Search Engine Optimization (SEO), Google Ad Campaigns (PPC), Social Media Marketing (SMM), and Email Marketing.
While you wait for a roof to be installed, you’ll find that many people are communicating with you.
Inbound marketing requires a lot of effort, time, and money. Even when it works, you always think it could be better. You still need the ‘iron in your fire’.
2. Improve your local SEO.
Local SEO is the same as conventional SEO. Local SEO can improve your website’s visibility in search engines. However, it uses a unique ranking factor to rank your local search results.
Optimizing your Google My Business listing is a great way to improve your SEO. Google My Business is an easy-to-use, free marketing tool that helps business owners manage their Google Search and Google Maps presence.
Local SEO pay per lead services are a great option to get more exclusive roofing leads calling your business.
3. Modernize your advertising (PPC).
While wrapping up your van and making yard signs are great ways to promote your business is important, modern advertising techniques are also essential. It’s a way for you to get visitors to your website without relying on organic traffic.
It means that you need to improve your local SEO in order to increase organic traffic. You can also use PPC advertising to increase lead generation, close more leads, and grow your business.
Google Ads is Google’s PPC advertising solution. This allows you to display ads alongside a Google search to promote your roofing business to people who are searching for it. You can also use Google Ads, Linked In and other websites to place PPC ads.
Referrals are your best source of roof leads, it’s obvious. Referring someone to you from a face-to-face ad is almost a deal. Referrals, however, are passive ways to make roof leads.
Many business owners don’t know how to generate referrals effectively. It is essential to establish a system and network. Yet, you still depend on another person to send your business.
5. Publicly available records
Many list providers will help you get the most from your data, especially if you are an inspiring professional.
These platforms allow you to control your search and find quality leads by defining criteria that will make them “quality” leads.
Make the most of this opportunity to improve your offline and online marketing strategies.