Every new product or service you put out into the world should have the opportunity to succeed. It won’t have that chance if you don’t promote it. Effective promotion can mean the difference between failure and success, so before you launch your new product or service, take some time to consider these 9 effective ways to promote your product or service to help ensure its success.
1) Use your current customers
Contact them and tell them about your new product or service if you already have a customer base. This is an effective strategy because it can be much easier to sell something to someone who has already bought from you before.
If your customers were happy with your previous offerings, chances are they’ll also be excited about your new product, even if it’s completely different from anything else you’ve created in the past. (For example, Coke keeps reinventing itself as a new beverage by introducing new flavors.)
By keeping in touch with current customers and occasionally sending emails that let them know what’s happening with your company and products, you can effectively share and generate interest about a new item without having to come up with creative copywriting.
2) Ask for help from influencers
Getting help from influencers is a great way to leverage your reach and make sure you’re reaching as many people as possible. It’s also a smart way to get opinions and recommendations on new products—especially if you think they could actually use your product, but haven’t yet heard about it. There are several ways you can look for influencers
3) Put yourself in front of people where they are looking
If you’re selling a product or service, why not try getting in front of your customers where they are looking? For example, you can use coupons on Facebook and Twitter to encourage sharing. You can also show up at related conferences and events. The key is to get in front of people where they are looking—and once they’re there, ensure you give them exactly what they’re looking for!
4) Make it easy and rewarding for your customers to share
If you want your customers to promote your product for you, make it easy for them to do so. Make it as simple as possible for customers to share their positive experience with others via social media and other networks. If your products are unique and interesting, there’s a good chance that your customers will be happy to spread awareness about what they’ve experienced using them. 4) Make it easy and rewarding for your customers to share. Incentivize sharing on social media via contests, discounts, recognition…
5) Advertise on social media (Facebook Ads, Instagram, Pinterest)
Social media offers a low-cost way to advertise and can potentially drive a large amount of traffic to your website. It’s also easy for businesses to connect with their customers and keep them up-to-date on new promotions, products, and services. Keep in mind that not all social media platforms are created equal—you’ll want to tailor your social media advertising campaign by platform. For example, Facebook may be better for consumer businesses while Pinterest might be better for ecommerce companies.
6) Google listing to promote your product
If you want to get more customers, one way is to show up higher in search results. Google your product or service and see where you rank. If you’re not on the first page, consider improving your local SEO. If you have a WordPress website, see how you can improve on the WordPress Search engine optimisation game.
- Make sure your business is listed on Google My Business.
- Optimize your website for local keywords.
- Add location pages to your website. For example, if you offer a workshop at Stanford University, add it as a page on your site. Then when people do an internet search for stanford, they’ll find your company among the results.
- Submit articles to publications about topics relevant to your business (for example, how does technology affect employment?).
- Get testimonials from satisfied customers who live in the area.
7) Create contests and sweepstakes
Contests and sweepstakes are a great way to generate buzz around your new product, service, or business. You’ll also end up with some valuable customer data by creating a contest/sweepstakes. Crowdsourcing contests can be used as an effective marketing tool for gathering feedback on your products and services. Sweepstakes are another common tactic used by startups and small businesses trying to get some recognition in their industry. This is usually accomplished through social media and giveaway-centered sites like Twitter and Facebook.
8) Partner with other companies with similar products/services
Partnering with companies with similar products/services can help increase your customer base. For example, if you are a new casino opening up in Las Vegas, think about partnering with a hotel and splitting revenue with them. If you don’t have a marketing team, offer to pay one-third of their wages as an investment in your joint business. This can help you establish connections and lead generation opportunities faster than trying it alone.
9) Update your website regularly with new information about your product/service
Promoting your product is much easier when people can learn about it, and keep coming back for more information. If you don’t update your website regularly with new information about your product/service, customers won’t be able to find out what it is (and if they do manage to find it, they won’t trust that you have fresh information).