Gone are the days when SEO experts had to work on just content or other ranking factors like backlinks or technical SEO. While these factors remain important in terms of seo services, there have been quite a few factors that are coming to light lately.
One of them happens to be voice search optimization. Apart from typing, we prefer to give a voice command to see a result. This is one of the reasons why you must optimize your website for voice search.
Top 5 practices for Voice Search Optimization
You can try out the following practices to optimize your website for voice search.
Add long tail keywords
When the users go for a voice search, they don’t use just 1 keyword while speaking. The target audience is likely to speak a combination of keywords or sentences like ‘Can you tell me about the best SEO Services USA?’
You can add long-tail keywords in an informal tone and state what the users are looking for. You can use a number of online tools to look for the apt phrases and then make them a part of your content.
Incorporate schema markup
It is a code that is added to your website and it allows the search engines to understand what your site is all about and why it is there. It will also help your website to crawl up the search engine and have a higher rank.
You can also use it to improve and get comprehensive search results that will provide a better experience to the users.
Add content with direct answers
You should know that a text search is different from a voice search. They will make it a longer and more specific query. If we consider the stats, there has been a 63.5% growth in the question key phrases.
It means that users use a question keyword to ask their queries via voice search. Therefore, it is suggested to make your content in such a way that it answers the queries in the best way possible.
Work on the Google My Business page
If you have not worked on this already then you are missing out on a lot of potential business. You should make it a point to optimize the Google my business page and update all the information like the content, images and address.
It is one of the best ways to get discovered by the target audience when they search for something in terms of voice search. It is also beneficial for local SEO so there is not just one but many advantages of keeping your Google My Business profile updated.
Mobile optimization of the website
Everyone uses their mobile phones for a search and no one takes out their laptop especially for that. This is why you must optimize your website as per the mobile devices if you want the best of results. Some tips that you can consider are:
- Optimize the pages with AMP
- Check the speed of your website
- Create web pages that are mobile responsive
- Inculcate responsive landing page builders
- Create content that can be read properly on a mobile device
- Test your website on a regular basis with Google’s mobile-friendly test tool
You should consider these tips to make your website voice search friendly and you are going to see the difference for yourself.